This site has limited support for your browser. We recommend switching to Edge, Chrome, Safari, or Firefox.

Proudly Designed in Australia

Considered Designs in Sizes 8-24

Express Shipping within Aus & NZ

The Drum: Australian Fashion Week

The Drum: Australian Fashion Week

Leina Broughton joins Ellen Fanning and The Drum to discuss the lack of sizing representation in Australian Fashion weeks and the impact on young women. 

While innovation and creativity are its biggest offerings, when it comes to sizing, the industry still has a narrow view of the world. The average Australian woman is size 14-16, but of the 70 labels on show last week, only 21 offered clothes over a size 14 and just 8 catered to a size 16. 

"There is a disconnect between producer and consumer."

The fashion industry isn't just out of touch with sizing, but is sending the wrong message to young women.