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SHOP NOW: RELOCATION SALE - NEW STYLES ADDED - UP TO 60% OFF

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Fleur Richardson

Our Founder & Creative Director. The path to function, fit & fabulousness.

A New Zealand Girl, shaping her future

A small-town girl from New Zealand, a career in fashion was never something a younger Fleur envisioned for herself. With an analytical mind, she first set out on a path to finance.

However, after taking time out to travel, she returned to New Zealand and took an admin job at a swimwear brand, which would change the course of her future.

Inspired by the creativity of the brand's design duo and the energy of the design room, Fleur found herself at a crossroads - should she continue down the finance path or explore this new-found creativity?

Fleur enrolled in a Fashion Design course at Wellington Polytechnic, now part of Massey University, New Zealand and immersed herself in the practical and the creative.

"I have a very process driven sensibility but I loved the possibilities of creating fashion, and I thought, I want to know how to do that for myself."

Fleur Richardson, Owner and Creative Director

Woman At The Top

Two years after graduating, her role with Auckland-based suiting company, Cambridge Clothing saw her transferred to Melbourne. From there she moved onwards and upwards, into womenswear and up to Queensland, where in 2013 she met designer, Leina Broughton.

3 years after launching an eponymous fashion label, Leina was looking to grow the business - enter Fleur. The pair connected instantly, united by a shared vision of what they wanted to achieve in the fashion industry. The Leina Broughton label became Leina + Fleur and has gone on to grow from strength to strength.

After 10 years in the business, Fleur still feels the excitement. And there's a lot to be excited about with new ranges and collections planned for 2025 and beyond.

New Arrivals

Kyle Top in Plum Dispersia
New

Kyle Top in Plum Dispersia

$179.00
+5
8 10 12 14 16 18 20 22 24
Cosi Top in Plum Dispersia
New

Cosi Top in Plum Dispersia

$199.00
8 10 12 14 16 18 20 22 24

Skinny Leg Pant in Wine

$199.00
8 10 12 14 16 18 20 22 24
Short Regular Long
Monroe Pant in Plum Dispersia
New

Monroe Pant in Plum Dispersia

$199.00
+5
8 10 12 14 16 18 20 22 24
Short Regular Long

Straight Leg Pant in Wine

$239.00
8 10 12 14 16 18 20 22 24
Short Regular Long
Leo Shacket in Plum Dispersia
New

Leo Shacket in Plum Dispersia

$239.00
8 10 12 14 16 18 20 22 24
Harlee Reversible Cami in Claret
New

Harlee Reversible Cami in Claret

$139.00
8 10 12 14 16 18 20 22 24
Leo Shacket in Claret
New

Leo Shacket in Claret

$239.00
8 10 12 14 16 18 20 22 24
For a more elevated option, the Simmi Top in Wine brings bold sophistication to your wardrobe. Made from a luxe, heavy-weight Lyocell Knit, this flattering top features an eye-catching asymmetrical neckline with artful ruching at the shoulder and sides, creating a sculpted, feminine silhouette.
For a more elevated option, the Simmi Top in Wine brings bold sophistication to your wardrobe. Made from a luxe, heavy-weight Lyocell Knit, this flattering top features an eye-catching asymmetrical neckline with artful ruching at the shoulder and sides, creating a sculpted, feminine silhouette.
New

Simmi Top in Wine

$189.00
8 10 12 14 16 18 20 22 24

Asher Skirt in Claret

$149.00
+3
8 10 12 14 16 18 20 22 24
Joanie Dress in Scandi Abstract with Belt
New

Joanie Dress in Scandi Abstract with Belt

$349.00
8 10 12 14 16 18 20 22 24
Expertly crafted from premium Tencel Viscose, renowned for its lightweight feel and soft finish. Light Weight top for women is Australian made and stocked in sizes 8-24. Size 10 model pairs her t-shirt with charcoal coloured pants.
Expertly crafted from premium Tencel Viscose, renowned for its lightweight feel and soft finish. Light Weight top for women is Australian made and stocked in sizes 8-24. Size 10 model pairs her t-shirt with charcoal coloured pants.
New

Scout Tee in Plum

$169.00
8 10 12 14 16 18 20 22 24
Lightweight, elevated, and effortlessly versatile, the Scout Tee in Scandi Abstract is your everyday essential with a sophisticated twist. Made from premium Italian Viscose with a silky-soft finish, this tee feels as luxurious as it looks.
Lightweight, elevated, and effortlessly versatile, the Scout Tee in Scandi Abstract is your everyday essential with a sophisticated twist. Made from premium Italian Viscose with a silky-soft finish, this tee feels as luxurious as it looks.
New

Scout Tee in Scandi Abstract

$169.00
8 10 12 14 16 18 20 22 24
Arley Shirt in Plum
New

Arley Shirt in Plum

$239.00
+3
8 10 12 14 16 18 20 22 24
Elevate your wardrobe with the Ellis Shirt in Scandi Abstract, a statement piece crafted from a luxurious sateen-weave fabric that feels as silky as it looks. Available in sizes 8-24.
Elevate your wardrobe with the Ellis Shirt in Scandi Abstract, a statement piece crafted from a luxurious sateen-weave fabric that feels as silky as it looks. Available in sizes 8-24.
New

Ellis Shirt in Scandi Abstract

$259.00
+3
8 10 12 14 16 18 20 22 24
The "perfect wrap dress" by the L+F community. Designed to effortlessly transition from workwear to events and weekend outings. Available in sizes 8-24.
Crafted from our signature dry-touch stretch jersey, the Alexis Wrap Dress is often described as the "perfect wrap dress" by the L+F community. Designed to effortlessly transition from workwear to events and weekend outings, this flattering midi dress features a vibrant floral print in bold hues of pink, green, burgundy, and blue.
New

Alexis Wrap Dress in Garden Fantasia

$289.00
8 10 12 14 16 18 20 22 24
The Bowie Top is a must-have addition to your spring wardrobe, crafted from our signature dry-touch stretch jersey that offers a soft, breathable feel with all-day comfort. Showcasing a vibrant floral print in bold shades of pink, green, burgundy, and blue, this top blends effortless style with easy wearability.
The Bowie Top is a must-have addition to your spring wardrobe, crafted from our signature dry-touch stretch jersey that offers a soft, breathable feel with all-day comfort. Showcasing a vibrant floral print in bold shades of pink, green, burgundy, and blue, this top blends effortless style with easy wearability.
New

Bowie Top in Garden Fantasia

$179.00
8 10 12 14 16 18 20 22 24
The Dany Culotte is a statement piece crafted from our signature dry-touch jersey fabric, offering soft stretch and effortless comfort.
The Dany Culotte is a statement piece crafted from our signature dry-touch jersey fabric, offering soft stretch and effortless comfort.
New

Dany Culotte in Garden Fantasia

$199.00
8 10 12 14 16 18 20 22 24
Crafted from a luxurious heavy-weight Lyocell knit fabric that feels silky to the touch and offers a rich, elegant appearance, the Jordan Top in Wine is designed for versatile, stylish wear. This reversible piece allows you to switch effortlessly between two distinct looks.
Crafted from a luxurious heavy-weight Lyocell knit fabric that feels silky to the touch and offers a rich, elegant appearance, the Jordan Top in Wine is designed for versatile, stylish wear. This reversible piece allows you to switch effortlessly between two distinct looks.
New

Jordan Top in Wine

$179.00
8 10 12 14 16 18 20 22 24
Available in sizes 8-24, these pants are designed to flatter all body shapes, providing a versatile, stylish solution for everything from casual weekends to more polished work looks when paired with a blazer or cardigan.
Available in sizes 8-24, these pants are designed to flatter all body shapes, providing a versatile, stylish solution for everything from casual weekends to more polished work looks when paired with a blazer or cardigan.
Final Sale

Indi Pant in Magenta

$99.00 $149.00
8 10 12 14 16 18 20 22 24
Regular Long