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Sustainability is increasing its influence on the fashion industry but what exactly is it and is it really something you need to be concerned about? Read on and judge for yourself...
Sustainable fashion refers to clothes that have been created and that can be consumed in ways that can be maintained long term, while protecting the environment and the welfare of the people producing the garments.
Fashion production makes up 10% of humanity’s carbon emissions, dries up water sources and pollutes rivers and streams. The textile industry releases 500,000 tonnes of microfibres into the ocean each year through washing clothing and fabrics, with 22 million tonnes expected to be added between 2015 and 2050 [1].
What’s more, statistics show that people are buying more clothing, 60% more in 2014 than 2000 [2], but are keeping clothes for half as long. So, despite all the energy and water consumed or polluted in their making, according to UNEP, one rubbish truck full of clothing is burned or dumped in landfill every second [3].
How much can the world handle before we push it beyond its limits?
Ultimately, we all have our role to play in sustainable fashion. As a brand, we are committed to improving our environmental foortprint across all aspects of our business. But whether we are producers or consumers, by making informed and considered decisions we can impact the stain the fashion industry is leaving on our planet. Let's make sure it's a mark that will come off in the wash.
[1] Stats from the Ellen MacArthur Foundation - https://ellenmacarthurfoundation.org/a-new-textiles-economy
[2] Stats from McKinsey and Company 2016 -https://www.mckinsey.com/capabilities/sustainability/our-insights/style-thats-sustainable-a-new-fast-fashion-formula
[3] Stats from the United Nations Environment Programme (UNEP) 2018 as quoted by the Geneva Environment Network - https://www.genevaenvironmentnetwork.org/resources/updates/sustainable-fashion/
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