Our Values and Ethics

Making considered and conscious fashion choices.

Conscious Fashion Starts With Slow Fashion

Countering the excesses of fast fashion, we support our range of timeless wardrobe classics with releases of limited edition styles in small quantities. Being predominantly Australian made gives us the agility to not overproduce and restock only where the style is popular.

Born out of a more sustainable, slow fashion mindset, our clothes are designed to last — with every detail carefully considered to ensure we create garments worth investing in.

Our durable fabrics and quality construction ensure our garments stand the test of time, as clothes our customers return to year after year.

Conscious Manufacturing

All of our manufacturing partners are carefully selected and vetted to ensure they align with our high standards for both quality and ethical practices. Most of our partners have been working with us for over 10 years.

We are proud advocates of Australian manufacturing with approximately 95% of our garments made in Australia. When we seek to partner with suppliers beyond our borders, it is conducted with the same Supplier Code of Ethics as our local manufacturers to ensure a fair and equitable partnership.

Circular Economy

Thanks to high quality and longevity of Leina + Fleur garments, they hold their value. Offering our customers amazing re-sale potential: 48% of L+F clothing enters into a circular economy.

Through independent resellers groups, the majority of our customers receive up to 75% return on investment* when they resell their garments and our clothing can enjoy many more life cycles.

60% of our customers have bought second hand Leina + Fleur pieces and 47% of them have resold their garments. 48.1% of customers said too, that the resell potential of Leina + Fleur was a contributing factor in their purchase decision.

*Leina + Fleur Customer Survey, Oct-2022

"At Leina + Fleur, our brand essence - Fit, Form, and Function - guides every decision we make"

In a multi-layered industry, we focus on what we can control, from fabric selection an manufacturing to packaging and garment longevity. With integrity and respect for people and planet t our core, we create enduring pieces designed to be loved for years, delivering true value through considered design and exceptional wearability.

Fleur Richardson, Owner and Creative Director

Supporting Fair Work Practices with responsible sourcing

We are committed to seeking and following more sustainable and ethical pathways and upholding our values of Integrity, Respect and Impact Reduction.

We make it our duty to know and understand the working environments of each of our manufacturers. In doing so, we expect that our carefully selected partners share the same set of values that inspire us to achieve this goal.

We have developed our Supplier Code of Ethics which all our manufacturers must comply with. We based this on the Ethical Trading Initiative Base Code which aligns with ILO conventions to ensure that we are aligned with international labour standards wherever we work.

All Leina + Fleur suppliers must read, understand, acknowledge, accept and be willing to verify compliance with the Code. In addition, we carry out independently verified factory audits to ensure compliance with the code and visit our makers to really get to know their operations, strengths and how they can continue to add value to Leina + Fleur.

Minimal Waste

We never send products to landfill. Non-current styles are sold at discounted prices in our Sale Section and Outlet, while samples and minor-flaw garments are offered for a token price.

Projects like 'Made For You' and 'Reimagined' allow us to repurpose excess fabrics instead of discarding them. 'Made For You' collections are made only to order, ensuring no waste, while 'Reimagined' breathes new life into leftover fabrics with fresh designs. Every piece finds a good home and reduces landfill impact.

Responsible Packaging

To further reduce our waste, we’re partnering with specialised sustainable packaging partners to deliver our garments in eco-friendly wrapping.

Our mailing bags are reusable and certified home-compostable. Use them to re-package any garments you wish to return to us or cut them up and add them to your compost bin. Made from plant-based materials and cornstarch, these Australian-certified mailers will compost in 3-4 months.

Reuse & Recycle

We sample and cut majority of our garments in-house, which means we experience the impact of waste firsthand. Every cut-off, every scrap of plastic - it adds up and we see it.

We teamed up with local recycling initiatives, Recycle Smart and Punch Equipment, to ensure our plastic and fabric scraps are collected and repurposed instead of heading to landfill.

Punch Equipment collects all in-house Leina + Fleur fabric offcuts to fill boxing bags and on-sell as rag fill, while Recycle Smart helps repurpose and recycle all soft plastic.

Sustainability starts with accountability, we're working hard to reduce our impact.