Leina + Fleur Join SIP Week to Support the Perry Cross Foundation and Spinal Injury Research

Choosing to Support the Perry Cross Foundation

At Leina + Fleur, we’ve always believed that what we do should make a difference beyond fashion. While there are only a few causes we support as a brand, the Perry Cross Spinal Research Foundation holds a very special place in Fleur’s heart. For Fleur, backing life-changing spinal injury research was never just a professional decision – it was deeply personal. She has long admired the Foundation’s dedication to finding a cure for paralysis and the hope it brings to people and families affected. This year, we had the privilege of joining forces with them for SIP Week, giving our community the opportunity to stand alongside groundbreaking science. It was a moment for us to step outside “business as usual” and use our voice, our platform, and our hearts to support a cause that truly matters.

The Meaning of SIP Week

The Perry Cross Spinal Research Foundation is united by one extraordinary mission – to cure paralysis. Their work funds pioneering research that holds the promise of restoring movement and independence for people living with spinal cord injuries. SIP Week is their biggest awareness campaign of the year, built around a simple but powerful idea: for one week, Australians are invited to drink everything through a straw. 

“Choose your crazy straw, sip in a beautiful location and take that #sipselfie. Rally your community, whether you’re a surfer, a cyclist, community group or school.” - Perry Cross

This fun and inclusive approach highlights the everyday reality of people with spinal cord injuries while raising funds and awareness. It’s a chance to pause, reflect, and step – or sip – into someone else’s shoes.

How We Got Involved

For SIP Week, we wanted to make it easy and meaningful for our community to get involved. We created a dedicated page on our website where donations could be made directly to the Perry Cross Foundation. We also added something extra: the option for customers to exchange their Leina + Fleur Rewards points for donations. This meant every act of support could take shape in different ways – through a gift, points, or even simply sharing the campaign with friends. It was heartwarming to see our community embrace these opportunities, turning everyday loyalty into real impact. It reminded us that generosity doesn’t always come in one form – sometimes it’s the little things, combined together, that create something extraordinary.

Celebrating the Results Together

As SIP Week came to a close, we were humbled by the generosity and support that flowed through our community. Beyond fundraising, this event was about raising awareness, sparking meaningful conversations, and building a sense of connection around such an important cause. We felt so proud to have stood beside Perry Cross and his Foundation, and even more proud of the way our community came together. SIP Week was a celebration of compassion, empathy, and the power of collective action.

Looking Ahead

Supporting the Perry Cross Foundation gave us the chance to contribute to vital research and share hope for a future free from paralysis. But this journey doesn’t stop here – there is still so much more to learn, discover, and support. For anyone wishing to explore further, the Foundation’s website is full of resources about current research, clinical trials, and the incredible medical advances underway. While SIP Week may have ended, the mission continues – and we invite you to stay connected, informed, and inspired. Together, step by step – or sip by sip – we can keep moving toward a world where paralysis is no longer permanent.