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Welcome to our size guide - the ideal place to help you establish your own measurements with fit advise so you can understand your own proportions and shop online with confidence.
At L&F, our belief that we should celebrate women for who we are and not our dress size underpins how we create and size our clothes.
Despite the average Australian women’s dress size sitting between 14 and 16, most fashion brands continue to focus on size 8 models as the basis for design and fit. We start a level up – all our base blocks start at a size 10.
Our initial fittings are done on a size 12 body; L&F garment patterns are then scaled up from there before they are checked again on size 18 and size 22 bodies to ensure the cuts translate through the size range.
Australian Sizing | Body Measurements are in cm.
Australian Sizing | Body Measurements are in cm.
Grab your tape measure, pen, paper and follow these simple steps that will help you to make informed online purchase choices for you.
To measure your bust hold the tape measure at the fullest part of your bust.
To measure your waist hold a tape measure around your waist and move a little and the tape measure will move to your natural waist.
Your hips are approximately 20cm/8" below your natural waist. Measure the fullest part to get the most accurate measurement.
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