WWF is the world’s largest and most respected independent conservation organisation, with over five million supporters and a global network active in over 100 countries on six continents. Their mission is to stop the degradation of the planet’s natural environment and to build a future in which humans live in harmony with nature by:

  • conserving the world’s biological diversity;

  • ensuring that the use of renewable natural resources is sustainable;

  • promoting the reduction of pollution and wasteful consumption

The WWF International Network is global, independent, multicultural and non-party political. WWF-Australia’s head office is located in Sydney, with regional offices in Brisbane, Canberra, Melbourne and Perth.

WWF-Australia builds partnerships with local, state and federal governments, Indigenous communities, farmers, business and industry, and other NGOs. We also work with scientists, economists and other conservation groups in order to create solutions to Australia’s environmental problems. WWF-Australia involves local communities and Indigenous peoples in the planning and execution of our field programs, respecting their cultural as well as economic needs.

WWF works to conserve endangered species, protect endangered places, and address global threats to the planet, such as climate change. Much of their work is protecting endangered animals in the wild – including tiger, orangutan, marine turtle, rock-wallaby, dugong, and snubfin dolphin. 

As well as protecting these animals, they are currently on a mission to save and grow two billion trees by 2030.

As Australia’s leading conservation champion, they believe a loss of biodiversity of this magnitude is unacceptable.

That’s why WWF-Australia has launched an ambitious 10-point plan for the next 10 years, Towards Two Billion Trees, designed to:

STOP excessive tree-clearing,

PROTECT our existing trees and forests, and

RESTORE native habitat that has been lost.

You can support their amazing cause and ongoing work by sending your friends and family Wildcards this Christmas – see more below


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