When we first started we were responsible for EVERY part of the process including creating and making all of our styles. Prepping for the photoshoot involved lots of very early mornings and long weekends chasing to cut and make everything in time. We’ve both always shared a real passion for the vision of the brand, it’s what made the craziness do-able. I have always been a super early bird so these 4am starts seeing the sun come up is a really beautiful memory.
It was always like Christmas coming back into the studio after LB had had an amazing weekend of creativity. It was thrilling to see new styles, shapes, prints and fabrics coming to fruition...seeing the vision take form...I still get that feeling now as I annoy our design team for sneak peeks on new developments! I feel like Leina and I have always been fortunate to attract all the right people into our realm and the creative team, models, makeup, photography and creative direction, then and now, creates these amazing wonders for us all to enjoy.