Your Style Guide to Fabulous Fashion Over 40

In the world of women's fashion, there's a noticeable gap between the short and sassy style of your 20s to the caricatured elderly attire that is seldom seen beyond sitcoms.
"Bust out your measuring tape and take your measurements. Don't be shy: they're just numbers, and they can't measure your beauty or worth"
The truth is exploring fashion in your 40s can be a liberating, transformative experience for women looking for change. And for the women who are happy with the style that's carried them through their 30s? A little more exploration will only serve to cultivate your style further.
Step 1: Identify What Needs to Change
First, let’s point out that nothing needs to change about your fashion in your 40s, but if you feel like you want to shake things up, it's a perfect time to do it.
Step 2: Time to Step Up Quality
With a little age comes the wisdom to know that, whether it be relationships or clothing, it's more important to have a handful of good quality things than a boatload of shoddy things.
For this reason, many women in their forties switch clothing brands to designers who create lasting pieces in terms of style as well as the more practical matter of longevity. We are drawn to pieces that will look as good in a few years as they do now, not just because the design is timeless, but because the clothing is well-made.
Step 3: Focus on Your Foundations
Once you have your measurements, you can start building your wardrobe with those vital foundational pieces. Think pants, skirts, tops and that go-to little black dress. Aim to find these pieces in block colours—any colours that speak to you.
After you have laid your fashion foundations, then go wild with prints and accessories.
Step 4: Know Your Shape
Knowing your s is all about discovering what you truly like, and also, what works for you. This means understanding your body shape and respecting your comfort level. Ask yourself, how, if at all, has your body changed? How can you make your curves and new lines work?
The point is this: embrace your body! Don't fight it! This is the new you and being able to not just accept, but celebrate these changes is going to serve you well now as well as into your 50s, 60s and beyond.
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Step 4: HIT REFRESH ON YOUR LINGERIE
Step 6: Pick Your Trends
Transitioning into a new decade means new possibilities, especially when it comes to style trends. There is nothing you can't wear. Want to try out ripped jeans? You can, though you may not want the provocatively ripped jeans popular among the 20-somethings. Instead, opt for strategically ripped jeans that speak to a polished, modern style sensibility
Embracing trends doesn't have to be all about clothing either. You can take on new trends with your eyeglasses, handbags, shoes and other accessories. Try a little colour, a little animal print, a little bling and get a whole lot of fun!
Become a master of personal branding, use your wardrobe to createa story around what you do and amplify who you are. Choosing the right cut andshapes can influence not only how others perceive us, but also how we see ourselves.
Your Size and Shape Should Not Limit Your Style
In fact, your size and shape should open up new and exciting style possibilities. Our Customer Care team is always ready to help you understand our styles and how they will fit your unique and beautiful body.
Just ask our own petite-sized Customer Care Superstar Summer via Online Chat or reach out via email if you have more questions about your height or fit, or which colours or styles will be best suited to you.
"All our Customer Care team are happy to spend the time to help find the ideal fit and style just for you."
KarenO'Connor
Customer Care Manager
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